The European project PIPE (Programme of Inclusion for Migrant People at Risk of Social Exclusion) is exploring how gamification can strengthen the social inclusion of migrants and refugees. By integrating game-inspired elements—such as missions, goals, levels, and instant feedback—the PIPE app turns access to information and services into a more intuitive, motivating, and user-friendly experience.
Why Gamification Matters for Migrant Integration
Newly arrived migrants often face complex administrative systems, language barriers, and difficulties in finding reliable information. Static guides or long documents may feel overwhelming. Gamification helps to:
- make content more accessible and engaging
- increase motivation and learning retention
- support skill-building and confidence
- promote user autonomy
In the PIPE app, integration is reframed as a structured journey: users complete missions, track their progress visually, and receive clear guidance along the way.
A Strategy Grounded in Solid Educational Theories
The approach goes beyond simple points and badges. It is rooted in established psychological and educational principles.
Self-Determination Theory (SDT)
The app supports three fundamental human needs:
- Autonomy — users choose their learning path
- Competence — content is broken into manageable steps with instant feedback
- Relatedness — stories and testimonies help reduce feelings of isolation
Flow Theory
Each mission is designed to ensure:
- balanced challenges
- clear objectives
- minimal distractions
- immediate feedback
This structure keeps users engaged, even when exploring complex topics.
A Structured Design: The ADDIE Model
PIPE’s gamification strategy follows a clear and rigorous framework:
- Analysis of migrant needs and barriers
- Design of missions, pathways, and reward systems
- Development of inclusive, multilingual digital content
- Implementation through pilots with real users
- Evaluation of engagement and learning outcomes
A Connection with the New European Bauhaus
The project also integrates values from the New European Bauhaus, promoting beauty, sustainability, and inclusion. Through cultural challenges, creative tasks, and missions linked to public spaces, the app fosters a deeper sense of belonging and cultural connection.
Towards More Accessible Integration Pathways
The goal of gamification in PIPE is not only to make the app engaging, but to support migrants in meaningful ways by helping them:
- navigate healthcare, legal, and social services
- develop digital and soft skills
- build confidence and autonomy
- recognize and celebrate their progress
Conclusion
The PIPE project demonstrates how gamification can act as a powerful driver of inclusion. By transforming complex information into guided, motivating missions, the app offers migrants practical tools to better navigate their host societies.
The full deliverable can be consulted at the following link